GLOBAL ACCOUNTING & ADVISORY
Accounting you can trust.
Advice you can act on.
True Balance Associates gives growing businesses the financial rigour of a large firm and the responsiveness of a small one — from day-to-day bookkeeping through to the decisions that shape your next five years.
Serving clients across the UK, US, Middle East and Asia
WHAT WE DO
Full-service finance, under one roof
Most firms hand you a set of accounts and leave you to interpret them. We do the compliance work properly, then stay in the conversation about what it means for the business.
Bookkeeping & Accounting
Accurate, current records maintained month to month, so you always know where the business stands before you need to.
Tax & Compliance
Filings prepared correctly and submitted on time across jurisdictions, with planning that reduces what you owe legitimately.
Financial Reporting
Management accounts and statements that turn raw figures into the handful of numbers your decisions actually depend on.
Business Advisory
Practical guidance on pricing, cash flow, structure and growth — grounded in your numbers rather than general theory.
Payroll Management
End-to-end payroll processed reliably, keeping your people paid correctly and your obligations met without administrative drag.
CFO Services
Senior financial leadership on a fractional basis, for businesses that need the expertise but not yet the full-time salary.
WHY TRUE BALANCE
The difference is in how we work
01
One team, start to finish
You are not passed between departments. The person who understands your books is the person advising on your decisions.
02
Built for cross-border businesses
Multi-jurisdiction filings, multi-currency reporting and time zones that actually overlap with yours.
03
Reporting you will actually read
Management accounts written in plain language, focused on the handful of figures that change what you do next.
04
Fixed fees, agreed upfront
You know the cost before the work starts. No hourly billing, no surprise invoices at year end.
HOW WE WORK
A clear path from first call to ongoing partnership
Discovery
A short call to understand the business, the current setup and what is not working. No cost, no obligation.
Assessment
We review your records, filings and reporting to establish exactly where things stand and what needs attention first.
Onboarding
We take over the day-to-day, migrate your data cleanly and agree a fixed monthly fee before any work begins.
Ongoing Advisory
Monthly reporting, quarterly reviews and a direct line whenever a decision needs a second opinion.
INDUSTRIES
Sectors we know from the inside
Every sector has its own margins, cycles and compliance traps. We work across these industries closely enough to recognise the patterns before they become problems.
E-commerce & Retail
Technology & SaaS
Logistics & Distribution
Healthcare & Clinics
Property & Construction
Professional Services
Hospitality & Food
Manufacturing
COMMON QUESTIONS
Questions worth asking before you choose a firm
Yes. Most of our clients operate across more than one jurisdiction. We handle multi-currency reporting and coordinate filings in each country where you have an obligation, working to your time zone rather than ours.
Fees are fixed and agreed before any work starts, based on transaction volume, the number of entities and the level of advisory support you want. After a short discovery call we send a written proposal with the monthly figure stated plainly.
Rarely. We request your records from the outgoing firm through the standard professional handover, migrate your data and run one month in parallel before taking over fully. Most clients notice nothing beyond a change of contact.
We work in whatever you already use, including QuickBooks, Xero, Zoho Books, Sage and NetSuite. If your current setup is holding you back we will say so and help you migrate, but we will not force a change that does not benefit you.
Accounting keeps the record accurate and compliant. Advisory uses that record to answer questions about pricing, cash flow, structure and growth. Most firms stop at the first. We treat the second as the reason the first matters.
Onboarding usually begins within a week of agreeing terms. How long the transition takes depends on the state of your existing records, which we assess before quoting so there are no surprises.
GET STARTED
Let us take a look at your numbers
A thirty-minute discovery call, no cost and no obligation. You will leave it knowing where your finances stand and what we would do differently \u2014 whether or not you work with us.